Archive for May 2015

Does Google Hate SEO?

Does Google Hate SEO?

It’s being doubted that whether Google hate SEO and I guess the answer is yes. So yearning to know the reason, before vouchsafes the answer let me through the initial information about SEO – The Search Engine Optimization.


An Integral part for Today’s Business

SEO is one of the most misjudged and misread terms in the world of marketing. Search Engine Optimization (SEO) is a science that optimizes web pages or whole sites by analysing search engine algorithms in order to get top ranking on major search engines like Google, Bing and Yahoo. The potent marketing method of SEO basically boost the online visibility, reach & cost effectiveness in the ever-changing world of online search, stimulates spikes in online traffic and in the long run – higher sales & revenue. SEO is showing no scope of slowing down and search engines are taking to more equitable efforts for bringing the sought-after results. Hence one should be aware of the role of SEO in business and what helps to make a good SEO. It is a very profitable once if done right and it’s an investment for future.

Make your web presence more profitable

Many people believe that SEO is just identifying and inserting keywords, article posting and bookmarking. The SEO services in fact go beyond these basic functionalities and include all the characteristics that can bring your website top in the ladder. For an effective SEO one need to analyze the content, social media presence, links, PR, reputation, images, design, and functionality of website, identify the loopholes and project solutions for effective visibility of their business.
Simply saying SEO will help you to position your website for relevant searches or when people need it.

The magic of crawling and indexing

The web spider comforts us with saving the agony of finding the relevant content ourselves. What it actually does is it traverses the billions of interlined pages on the World Wide Web. The web spiders or the search bots wait for the signals from the very previously indexed pages. Now you will be in bit confusion about newly introduced page, be in comfort stage hence the convincing answer for your query is here. If you have created a new page and linked it directly or link it from the existing page or from the main menu, then the bots consider this as a signal for visiting and indexing. Sitemaps and robots.txt files also serve the facility of introducing the pages to the bots. Beyond all these the framework or platform like WordPress automatically alerts the bots about the web page presence. Google webmaster tool or Bing webmaster tool accelerate the website or webpage detection by verifying your pages.
The initial responsibility of crawling is followed by indexing, once the crawlers detect the web pages or the documents, all the acceded data is cached in search engine server and it will be retrieved as per user search. The embodied responsibility of indexers is to return result as per the search engine query and also to rank the results in order of relevance and priority. Relevancy of the site is determined by Content, Performance, Authority, User experience etc

Why Google hate SEO?

Google feels like its relationship with SEO is a nuance. Google really encourage search engine optimization, but it certainly hates cunning or crafty SEO. The SEO build with the aim of tricking the search engine with stuffing keywords, buying links, site stuffed with ads, hiding the text, content plagiarism, etc, Google really hate these practises. Beware if you have a practise of manipulative SEO and if you wish to change your track or to hire a professional SEO expert then hire Webandcrafts team.
Webandcrafts believes in providing quality SEO services. We have an ethical approach towards it and provide legal and search engine friendly SEO services. We render professional SEO services which includes website analysis, on page and off page optimization, create sitemaps, maintaining and editing website, keyword optimization of social media content, scientific keyword research and analysis, original, relevant and keyword based content., link building and social bookmarking, development of social links, submitting articles, forums and blog posting.
Know its importance since it is the effective way to get your website noticed by potential customers!!!!

Tuesday, 5 May 2015
Posted by Christina Evangeline
Tag :

How To Pitch eCommerce Business

How to Pitch eCommerce Business

The 21st century business demands an online presence as it allows creating a magical shopping experience to its every single customer. Customers have got passionate to this new trend and keep on enjoying the ease of being able to browse products from the comfort of their homes.


The wave of eCommerce brings changes in the lifestyle of new generation, now no one wants to spend their time for shopping as everything simply is available in just a click away. If you wish to pitch your eCommerce business then for sure you need to follow certain tips:
Love your customer:
To achieve your online eCommerce business focus on “Customer Centric Business”.Value your customer above all.
To make your online users more comfortable, ensure that your eCommerce website is responsive.
Comfort the customer with a quick response. This is the best and perfect way to convince them. Say for example, after booking the service / product comfort the customer with quick response (email / notification), including the product description, price and expected shipping time.
Make them shop- at- ease:
Mind these lines, “If customers face difficulty in understanding what-is-what in the website, he won’t stay long”. So a plausible UX should be one of your prime motives.
Make your store simple and professional. Use a heading and be aware that let it be in simple and clear language and also let it mention why the product is worthy.
Use product description that crowns the product perfectly.
Offer plenty to start with
Attract your consumers with additional benefits like free shipping, special offers
Make best use of coupons codes like promotional modules.
The crucial reason why people focus on online purchase is the price fluctuation. They staunchly relay on the concept that they can find their needs with a price that can’t be beat.


Publicize testimonials
Include testimonials to comfort the prospective consumers.  Along with the testimonials include interesting information about the company. This is the finest way to persuade the consumers that you will be around them form the word go.
Go Social
Make best use of Social Media Plugins.
Newsletter, Posts in Timeline attracts considerable amount of traffic to your e-Store.
People judge the book by the cover
Similarly people do judge your site by its design. For attracting your customer don’t follow trends but just make eye catching, appealing, friendly and up to date designs.
To attract your customer make sure that your ecommerce store is having high quality images, owing to the fact that images can tell the story about the product
Bottomline (the red lettered lines in the world of eCommerce)
Finally don’t make a full stop after running the website, despite make testing to identify the factors that hinder your website and its profit. Remember that the best practices are the initial stage and the real taste of pitching your eCommerce business can be achieved only through continued testing.


Posted by Christina Evangeline

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